10 Feb 7 Best Ways to Increase Ecommerce Traffic
Ecommerce businesses depend greatly on traffic to gain leads and make conversions. The industry, however, is very competitive and without the right methods to attract traffic, you can end up with all the right things people need, but no one to buy because they do not know you exist.
To ensure that you are found, here are seven ways to increase your ecommerce traffic:
- Affiliate Marketing
- Email Marketing
- Social Media
- Google Shopping
Providing relevant and useful content is a sure way to compete with even big businesses that may have huge advertising budgets. The majority of people online are looking for information and if you can satisfy that need, you can attract a lot of attention to your site.
Choosing the right content however is important, it should be relevant to your audience and related to the products you are selling. The way you present the content also matters since you do not want to be just about getting them to buy, you need to add value for them to trust you.
Content goes hand in hand with SEO. The right SEO strategy ensures that you can be found and that your target keeps on coming back. It is possible to carry out certain SEO activities on your own, but a few of the technical aspects need to be done by professionals.
SEO is a strategy that will continue to drive traffic to your site even after the hired professionals have been paid. It is important though that you employ acceptable measures that will not get you penalized by Google. Avoid black-hat techniques.
Ads are almost like SEO only that you have to pay for them. many ecommerce sites use ads to effectively gain prominence. As an ecommerce site, however, you will want more than just prominence, you want to gain traffic that will be converted eventually. For this reason, you should choose your ads carefully. You need keywords that are used by people intending to purchase and not just looking for information.
It would be a good idea to find a professional who will advise you on the best words to spend your money on.
If you have no problem sharing your profits, then start up an affiliate program. You can use other sites and people to get traffic to your site and when a conversion is successful, you will pay a percentage to the site that directed the traffic to you.
Affiliate programs are a great way to make use of influencers. There are influential people out there who are trusted to offer opinions and referrals and having them promote your website through an affiliate program will surely increase traffic to your ecommerce site.
Email is still a great way to communicate with your customers and to direct people to your site. When you create great content, one of the ways to promote such content is to use newsletters that people can subscribe to and get more of such content.
You would need to have a great email marketing strategy to ensure that you can transform the interest they show into sales. Encourage recipients to leave comments and to share the content so that more people are attracted to the site.
Social media is an explosive source of traffic, if you follow the right social media marketing techniques, you can get quality organic traffic to your site. It is also possible to have paid traffic that targets specific demographics on sites like Facebook and these are likely to visit your site after visiting your social handles.
It is relatively new but it is proving to be effective in pulling traffic to ecommerce sites. Google Shopping allows the searcher to see the picture of a product and compare it with similar products. You need to be able to optimize for Google Shopping so that people are attracted to your products.
On the surface, it may seem like a Herculean task to increase traffic to your site, but with the right help from professionals and a strategic plan, it will eventually all come together. So, good luck in implementing these seven strategies to get better quality traffic to your website.