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No matter what you plan to sell online, you will need SEO. SEO stands for "Search Engine Optimisation" and it is a big part of any online marketer's toolkit. It the practice of making your online shop website relevant to the search engines for the search-phrases that your customers will use to find your products, and building its popularity so it is seen by search engines as a website that should be recommended to potential...

When you're ready to start building your online shop, what do you need to consider when choosing a designer and design? Should you choose the content first and find the design to fit, or the design first and fill it with content? In general, you should always understand exactly what you will be saying to your potential customers before starting any business venture, website project or online shop. If you don't understand who your customers are,...

Been thinking of starting a new online business? If so, here is a quick check list of some of the main things that you can check on the way as you get your new business off the ground. We'll cover the details on some of these points in other posts on our Ozcart e-commerce blog. Planning Understanding what exactly you are selling, who will buy it, and why is absolutely essential if you wish to build a...

When you've made the decision to start an online shop and sorted out the business things like what you will sell, who you will sell to, who is going to supply the products and what your point of difference will be in the market, the time comes to shop for the shopping cart software that will power your new website. It's an important decision to make as in today's market there are many providers proclaiming...

There are many successful and well-known businesses that started life as an extension of someone's garage project or hobby. Having an interest in what you are doing and knowledge of the market, can give you the passion and drive to succeed but how do you go about turning your hobby into an online business? What will it take? What are the potential advantages and disadvantages? How do you go about choosing the right shopping cart to...

How much detail do you need in your online shop's product descriptions? So you've got a great looking website, you've worked out your source of competitive advantage against your competitors, you've developed the right branding and overall store marketing approach. You've set up the right category structure and worked out what search phrases customers will use to find your products. When they get to the product page, how do you get them to click the add...

Trust is a fundamental building block for turning your shopping cart visitors into paying customers. As a store owner, what can you do in order to build trust and increase website conversions? A key part of building trust is understanding the role that trust plays in an online purchase decision for your store's customers. Basically, in order for a customer to make a purchase on your website, they must first: Notice your website and products Establish...