Personalised Google results make social media marketing even more important

Personalised Google results make social media marketing even more important

As Google moves to learn and personalise people’s preferences and incorporate them into search results, it becomes harder than ever to promote your shopping message in an online context.

The things you’ve always been doing are still important – building links to your site and creating compelling product overviews including writing quality content for your product descriptions, categories and landing pages. But you will need to increase your focus on social media as this will become an ever more important part in how search engines present content to end users and therefore how people will find your online store.

Key areas you will need to focus on in the future will include:

  • Twitter – both for search engine reasons and because that’s where people look for up to the minute communications about brands and businesses
  • Facebook
  • Google+
  • Linked In.

This does not mean you should ignore traditional ways of building your rankings in search engines, or measuring how you are going. Submitting your websites to quality directories, optimising title and description tags in your website’s category, product and content pages, checking the density and frequency of how you use your search engine phrases, submitting a Sitemap and the use of Google Analytics, Google Webmaster Tools and Bing Webmaster Tools will continue to be important. Without those things you will not be able to be recognised as relevant on the search phrases you are targeting.

Newsletters, coupon distribution and other forms of email marketing will also be important – and how you integrate them with social media will play an ever-important role in how successful you are. The trick is to truly integrate Social media into what you do rather than see it as an expense channel that you need to control. Just like you think of email as an essential tool that you can’t do without, you should think the same way about social media. It’s more than just a marketing technique.

It’s a useful business tool, and ultimately the strength of your customer network will increase with the growth in a quality network of people you interact with in your social media channels. The power of your network multiplies quadratically as more people join it and make interconnections (this is also known as Metcalfe’s law, named after the inventor of the Ethernet network Robert Metcalfe).

Some starter ideas for ways to use social media to grow your network, include:

  • Participate in forums and social media sites liked LinkedIn
  • Distribute things that people value – like links to helpful articles about things in your industry (even if you didn’t write them) and become an authority in your area. Don’t hold back useful information because you think your competitors will find it. If your competitors are any good they will have found that information themselves the same way you did. Social media is big on karma and the Aussie way of fair play, so oura advice is to share and prosper.
  • Participate in conversations about your products and services
  • Don’t push your products in social media, push your knowledge and help
  • Spend time online in the places where your customers go. This is the same principle that applies to buying print or other media advertising. You can’t be in front of your target audience if they’re somewhere else from you.
  • Use your manners – just like we teach children, it’s even more important in a social media context.

Knowledge is power and you have to change your mindset to succeed with your online store in a growing socially connected world.

Ozcart Ecommerce

Ozcart has been in business since 2006 and is an online, hosted shopping cart that you can use for your current or new online store. We offer so many features for the same low price. In fact, we are addicted to adding new ones to ensure that we remain one of the best choices for a shopping cart. https://ozcart.com

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