Published on September 01, 2012 Selling subscriptions to drive sales
Sample subscriptions are one of the latest global selling trends to appear in Australia.
Subscriptions offer opportunities to drive subscription revenue and increase total sales in your online store when samples subscribers come back into your store to purchase real products.
What can you use product subscriptions for?
- Magazines
- Weekly or monthly sample boxes
- Recurring purchase products (products people might regularly lose, outgrow or re-buy like socks and underwear)
- Laybys
- VIP Membership groups
- Products where the price is perceived to be high – subscriptions can lower the apparent barrier to purchase.
How to make them effective?
Samples subscriptions are particularly useful in any area where the quality of products sells themselves, but people need to be encouraged to try the product to recognise their quality for themselves.
By providing subscriptions, customers can try out new things without the risk of buying the full product up front. They help overcome the perceived barrier to purchase.
You can then integrate samples on subscription with your website, by selling the subscriptions on your website to begin with, and then providing information and links to product reviews to those items on your website as well. This gets customers coming back when they receive the samples and drives them to buy the full products.
How to encourage subscription signups?
One way to leverage the subscription is to have an exclusive offer in each trial box, or a coupon code for a discount or bonus for the products in the gift box that is sent out.
Subscriptions and Ozcart
Ozcart makes it easy to sell on subscription in your store. Subscriptions can be added to particular products, and the number of members signing up for that particular product tracked. This can give you a good overall view of which products are being purchased on subscription which can help you in the decision making for other forms of marketing.
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