Tutorials

When you create website links in your store/website, whether banner links, links in any text editor for a certain word that should lead others to another page, a menu link, and more, you can either copy the whole URL or copy a part of it (that is after your Top-Level Domain (TLD), such as '.com', '.com.au', '.ca', etc.). Important note: If you want to link to another website with a different domain name, or even your...

There are many successful and well-known businesses that started life as an extension of someone's garage project or hobby. Having an interest in what you are doing and knowledge of the market, can give you the passion and drive to succeed but how do you go about turning your hobby into an online business? What will it take? What are the potential advantages and disadvantages? How do you go about choosing the right shopping cart to...

How much detail do you need in your online shop's product descriptions? So you've got a great looking website, you've worked out your source of competitive advantage against your competitors, you've developed the right branding and overall store marketing approach. You've set up the right category structure and worked out what search phrases customers will use to find your products. When they get to the product page, how do you get them to click the add...

Drop shipping or Holding Stock? How do you decide? If you're planning to start selling online, one major decision you need to make is what you will do about stock. Will you hold a small amount of inventory? Will you buy in stock on demand? Or will you get stock sent directly from suppliers to your end customers (drop shipping)? What you decide to do will play a big part in the type of shopping cart...

How well do you know your products? Name your products on your site based on how your customers describe them, not how your supplier does. One of the biggest mistakes that shopping cart websites make is that they assume customers use the same names to describe products that they do. They simply insert product names unchanged from the product names provided to them on their manufacturer's product lists, or insert products automatically into their shopping cart from...

What products are the right ones to sell online? If you're starting an online business, you will need products to sell. But not all products are created equal so what could be a successful product for one person or business will be an absolute disaster for someone else. What will be successful for your business will depend on a mix of what you are interested in, your capabilities, your colleagues, your cost structure, your branding and...

Google has closed their public Keyword search tool and replaced it with the Google AdWords Keyword Planning Tool. What does this mean for marketing your shopping cart website? Google's external keyword tool has long been a key website for online store owners to identify popular search phrases and plan their marketing efforts. Google had announced in May that they planned to phase out the tool and replace it with their Google AdWords search tool and this week...