SEO

Titles and Meta Descriptions are the place to start for getting your online store noticed by search engines. You've started your online business, and opened your online store. How do you get your store noticed by the search engines? Whatever you want to sell online, if you want the best return on your shopping cart investment, you will need to get noticed by the search engines. So how do you go about promoting your ecommerce website? One...

If you want to rank in the search engines you need to do a lot more than just buy a search engine friendly shopping cart and load it with a product data import from a manufacturer or supplier. Search engines do not like duplicate content and using an approach like this will not differentiate you from any other startup business who wants to go to that same supplier and get the same data feed. If you...

Google has started to replace Google Places with Google+ with 80 million pages worldwide being changed over - according to reports on search engine news website Search Engine Land. While existing pages are being converted over to the new Google+ format by Google automatically and rolled out as appropriate, it does not mean that online shops don't need to do anything. It increases the importance of ensuring that all online businesses are listed on Google+ as one...

If you've built your online shop and are moving into the marketing phase of your store launch, the process of marketing your website to the search engines may seem overwhelming - especially in the wake of new ranking formulas that the search engines are using to rank sites. No longer is getting a good ranking on Google a paint-by-numbers exercise. Hard work is required. Fortunately, Google have launched a mini training course on their website called...

On top of the usual marketing challenges facing any website marketing initiative, ecommerce websites have an additional hurdle to overcome - how to provide relevant and unique content for the search engines. The challenge for ecommerce sites comes when the products and services of your site are  the same as the ones your competitors offer. Which site will the search engines rank higher? The one that was there first? The one with the most information? The...

Marketers at Microsoft have launched a multi-million dollar advertising campaign in Australia with the tagline "Bing is for doing" in the wake of a Google algorithm update called Penguin that has seen hundreds of quality websites worldwide, go from page-one to oblivion on the search terms they optimise on. While Bing's market share in Australia currently sits at only 7-8% of total web searches, there is a huge opportunity for them to boost their own market...

For whatever reason, not everyone tells the truth about their products and services. Why do they do it? It's not always because they're sinister, their marketing staff may just be ignorant about how things work. It's disappointing when small competitors try these types of approaches to make a little inroad into the market, but when lies and ignorance come from larger sized competitors who you expect to do their research and tell the truth, you...