Marketing

Coupon codes can be a very effective strategy for increasing sales in your online store. Coupons tap into the psychology of bargain hunting and can help encourage a potential purchaser to make a purchase, even if they had previously abandoned their cart. Here are some of the ways that they can be used effectively in your online store. Rewarding loyal customers If you build a loyal following of repeat purchasers this will lower your costs of marketing to...

How do you get your new online shop to rank in the search engines? When your site is all built and ready to go, how will you get traffic to your live website? A lot has been written about marketing your website to show up in search engines but with many recent changes in the way that search engines work, a lot of it is now out of date. What is relevant can be very technically...

Whether your store is just opening or has 100+ orders a week, good communication with your existing and potential customers will be a crucial part of growing your customer base and getting repeat orders. How can you take advantage of the built-in tools in your online store to do this? Branding is used in corporate marketing, but it can apply even to small businesses Branding can help you no matter whether you're a large store or a...

Here are some ways to grow your B2B business through selling online with wholesale prices. Selling to businesses has a unique set of challenges compared to selling to consumers. Business customers tend to have particular needs and may be more likely to shop around at the outset when selecting a store to buy from. The upside of this is that business customers value convenience and service, and do not always select the cheapest product on the...

No matter what you plan to sell online, you will need SEO. SEO stands for "Search Engine Optimisation" and it is a big part of any online marketer's toolkit. It the practice of making your online shop website relevant to the search engines for the search-phrases that your customers will use to find your products, and building its popularity so it is seen by search engines as a website that should be recommended to potential...

When you've made the decision to start an online shop and sorted out the business things like what you will sell, who you will sell to, who is going to supply the products and what your point of difference will be in the market, the time comes to shop for the shopping cart software that will power your new website. It's an important decision to make as in today's market there are many providers proclaiming...

Can press releases help or hurt your shopping cart website? Press Releases are written news communications dispatched to media outlets to announce key news about a brand or event. Releases have been a staple part of media relations for many years, and with the growth of web services businesses offering to dispatch news releases to a number of journalist's lists and archive releases on the web, search engine marketing (SEO) companies have marketed news releases as...