Design

In an increasingly competitive online marketplace, personalisation can make an essential difference. The challenge for any business is how to capture and then hold a customer's attention long enough to drive them through checkout, as well as making their experience memorable enough to inspire a return visit. Factors that are important in differentiating your online products In traditional marketing, the basic theory is that moving a customer through the selling process involves first getting their attention, making...

When you're ready to start building your online shop, what do you need to consider when choosing a designer and design? Should you choose the content first and find the design to fit, or the design first and fill it with content? In general, you should always understand exactly what you will be saying to your potential customers before starting any business venture, website project or online shop. If you don't understand who your customers are,...

A poor quality site will undermine both your products and your business.  Your web shop visitors make assumptions about your products and services as soon as they get to your website.  In a physical store, you have a few minutes to impress a customer.  You can engage them in conversation or entice them with tangible things. But online you have only seconds to entice them. So you need to make those seconds count. To secure more...

If you're serious about making your online business a success, then you'll probably already appreciate that your online store design can help set you apart from your competitors. The rule is quite simple: Smart design is smart business. There is a considerable amount of scientific and academic research to support the notion that online you have only seconds to make a powerful first impression, and that your website's visitors will make assumptions about your business and...

From time to time, customers will ask us about one of the base designs in our layouts collection and whether it would be suitable to a particular industry, or what base layout would best suit a particular industry that they are in. The good news is that the answer is the same for both questions: any of the layouts can work equally well for all industries, and what works best depends not on the layout but...

If you're looking for an ecommerce product to help your business sell online, many carts will offer you free setup, but what about the web design to give your site a professional look and keep it ahead of your competitors? A professional design is important because it will help you make a positive first impression, something that psychologists will tell you time and again is a crucial first step in converting traffic into checkouts. To determine the...

Web Design is a bit like fashion - there are always the latest trends, the latest flavours, the "in" colours and styles. But the basics never change. You need to make your customers feel comfortable and cared for if you want them to part with their money. Flatter your customers with an easy to use buying experience and a design that just oozes exceptional and you're well on the way to converting store browsers into...