Many products are often sold together (e.g. ski boots and ski gloves, dresses and jewellery, software and training, golf clubs and golf tees). Cross selling is a marketing technique to take advantage of this fact, whereby a complementary product is displayed to a customer when they view another similar product ("You might also like...
What's the difference between selling offline and online? There are a number of mindset changes that are required when selling online due to the key differences in the selling environment. Online is another source of potential sales for your business, but if you want it to be successful, you need to treat it as more than just another sales channel. There are new opportunities in the online space that you cannot tap into using other sales...
Running promotions across different but specific categories in your store can encourage the right type of buying behaviour to increase your profits. Promotions increase urgency in the minds of customers and encourage them to take action before the sale ends - increasing store conversion rates. If you have new stock coming in a particular category, or overstocks of a particular line, one way of selling it off is to put those items on a sale. You...
Your online shop is all about attracting visitors, keeping them on the site when they arrive, enticing and appealing to their interest to get them to read about your products and then add them to the cart. What ways can you can showcase your products to the world? Featured products If you have particular products that you want to showcase, you can set them up as featured products scroller on the home page or any other page of...
As a business grows, so does its needs. If you're getting a business online, there will be some things you will need no-matter-what and other things that will only be useful to your business depending on its maturity, marketing objectives and size. The best shopping cart software can deliver on both of these factors. The things your shop will need regardless of its size and maturity include a design that reflects your brand and differentiates your...
As with anything in business, reviewing your success against your objectives is something that will help you track your progress and plan for the future. If you already have an online store, this is a valuable exercise for your website too - even if you are happy with your store and it is making you money. The main questions to ask are whether you taking advantage of the potential of your current store and whether your...
Microsoft and ebay have updated their corporate logos as part of a suite of changes these organisations have made to update and refresh their market positioning. These changes came after much thought and consideration and were not decisions they made lightly. For Microsoft, the change came after keeping the same iconic logo in the global marketplace for 25 years, demonstrating that even a well established household identity may need to re-evaluate their market positioning relative...