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If you are a small business owner, is it worth your while to accept credit cards in your store, should you just accept direct bank transfers and PayPal e-cheques? In today's modernised online business world, it would be very hard to succeed as a serious online seller without accepting credit cards. In countries like Australia where there is no real-time bank transfer system by not offering credit cards as a method of payment you are merely...

An abandoned cart occurs when potential customers visit your online store, add items to their cart but do not complete the checkout process. Abandoned shopping carts are a challenge for all store owners but also an opportunity to gain a competitive advantage by addressing these challenges when competitors do not. There are many points at which a visitor may abandon the shopping process, and many potential reasons. Picking out patterns and trends and trying to understand...

If you're a manufacturer or a B2B wholesaler, the Internet gives your business a huge opportunity to grow into new areas by connecting with new resellers, providing existing resellers with an easy order/reordering system, or penetrating a new market and establishing a returning customer base. A specialised B2B shopping cart can help you achieve this and give your business an edge. Opportunities for existing wholesalers Expanding and diversifying your customer base is a wise thing to do...

A poor quality site will undermine both your products and your business.  Your web shop visitors make assumptions about your products and services as soon as they get to your website.  In a physical store, you have a few minutes to impress a customer.  You can engage them in conversation or entice them with tangible things. But online you have only seconds to entice them. So you need to make those seconds count. To secure more...

Starting an online business requires considerably less startup capital than an equivalent brick and mortar store due to lower overheads and barriers to entry. That does not mean that starting an online business is free and as with any business there are costs involved in registering and setting up your business structure, finding suppliers and acquiring stock for sale, distribution and marketing. There are also a big factors that are often overlooked: training costs and...

If you are accepting credit cards, then you need to ensure that your business not only respects the privacy of your customer's personal information but has the business processes and security in place to protect that information. To help ensure that these standards are in place across the entire industry, the credit card companies like Visa and MasterCard have implemented a set of security policies and standards called PCI DSS that are compulsory to abide...