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How well do you know your products? Name your products on your site based on how your customers describe them, not how your supplier does. One of the biggest mistakes that shopping cart websites make is that they assume customers use the same names to describe products that they do. They simply insert product names unchanged from the product names provided to them on their manufacturer's product lists, or insert products automatically into their shopping cart from...

Product Filters are a powerful marketing tool for any shop owner. What makes them powerful is that they put your customers in control of navigating through your website, by letting them see just the products in your store that meet their own search criteria. This means they don't need to know or understand the particulars of your category to find the products they want to buy. It also means they will be more engaged with...

Think about having your own online shop, today. Only days after the federal election and before the new government has even been sworn in, signs are already showing in Australia of increased consumer confidence. This is great news for anyone thinking of starting a business. Consumer Confidence Highest in Three Years With Reserve Bank wholesale interest rates at record lows, and the uncertainty around Australia's direction resolved with a clear winner in the federal election, there may be...

What products are the right ones to sell online? If you're starting an online business, you will need products to sell. But not all products are created equal so what could be a successful product for one person or business will be an absolute disaster for someone else. What will be successful for your business will depend on a mix of what you are interested in, your capabilities, your colleagues, your cost structure, your branding and...

What does the election result mean for Australian businesses planning to open their own shopping cart websites? Australia's focus in recent weeks has been on the looming federal election, and the various policies and promises of the party leaders. If you're running a business or about to start one, one question that will be of particular interest to you is what will the outcome of the election mean for the mood and confidence of your potential...

Google has closed their public Keyword search tool and replaced it with the Google AdWords Keyword Planning Tool. What does this mean for marketing your shopping cart website? Google's external keyword tool has long been a key website for online store owners to identify popular search phrases and plan their marketing efforts. Google had announced in May that they planned to phase out the tool and replace it with their Google AdWords search tool and this week...

Starting a new business? Here is how to cash in when others aren't. When selling online there are many factors you need to consider in planning for your business success.  A big part of that can be understanding the competition in your industry and how your strengths can be used to take advantage of any opportunities that are available. What will you need? No matter what you plan to sell online, if you want to be successful you...