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How can you set up the shipping in your online store so that it's easy and cost-effective for customers, as well as easy for you to manage? Shipping is an area that can make-it-or-break-it for many online stores. Customers are ever-more concerned about the costs of shipping items to themselves. But as customers shop around, they are also more savvy at identifying online shops who are just putting their shipping costs on top of their product...

If you're fed up with the per-transaction final value fees you're paying on an auction site, you may be thinking of also starting an online store. On your own website you are in control - you set the rules, you decide the products that are listed, and you keep the profits. But what will you need to do differently in running your own shopping cart website to make your online store a success? With auction sites...

Australians have spent $15.2 billion online in the past 12-months and Australian businesses are getting more of a share of it, according to the findings of the latest National Australia Bank Retail Sales Index. With fewer Australian online sales going offshore this gives an even greater opportunity for Australian businesses looking to get started. Media agencies have today been reporting that the rate of growth of the online retail market has slowed, but this should not...

Beating credit card fraud as an online seller - tips for Australian retailers Too many Australian online stores do not take the potential for ecommerce fraud seriously enough so do not protect themselves sufficiently. The net result is that they send much of their profits out the door as online scammers target unsuspecting sellers who do not put in place adequate deterrents. If you don't think that planning how to protect against online fraud for your...

How do you get your new online shop to rank in the search engines? When your site is all built and ready to go, how will you get traffic to your live website? A lot has been written about marketing your website to show up in search engines but with many recent changes in the way that search engines work, a lot of it is now out of date. What is relevant can be very technically...

Whether your store is just opening or has 100+ orders a week, good communication with your existing and potential customers will be a crucial part of growing your customer base and getting repeat orders. How can you take advantage of the built-in tools in your online store to do this? Branding is used in corporate marketing, but it can apply even to small businesses Branding can help you no matter whether you're a large store or a...

Here are some ways to grow your B2B business through selling online with wholesale prices. Selling to businesses has a unique set of challenges compared to selling to consumers. Business customers tend to have particular needs and may be more likely to shop around at the outset when selecting a store to buy from. The upside of this is that business customers value convenience and service, and do not always select the cheapest product on the...