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As more and more people shop online, the number of criminals taking to the web has also grown. As a business owner starting an online business, what can you do to protect yourself against online fraud? As sales in your online store grow, it's important to protect your business against online fraud. While there's no one way to 100% insulate yourself against the risks of online fraudsters, there are many things you can do. Here's a...

Need some promotional inspiration for your online shop? Here are a few promotional ideas that you could use to generate more sales. Sales for products in a particular category A store wide offer like "Take 20% off everything in store" can be an easy way to market your sale offer on your website, but sometimes you can achieve a more effective result by putting just a specific category of products on sale in order to better match...

If you're thinking of starting an online store in Australia, where do you start? Starting an online business is an exciting prospect but where do you start? There are plenty of things to consider, from what you will be selling, to how you will configure your shopping cart, and what your policies will be and how you will respond to both offline and online competitors. Choosing your product The most obvious place to start with establishing an online...

In an increasingly competitive online marketplace, personalisation can make an essential difference. The challenge for any business is how to capture and then hold a customer's attention long enough to drive them through checkout, as well as making their experience memorable enough to inspire a return visit. Factors that are important in differentiating your online products In traditional marketing, the basic theory is that moving a customer through the selling process involves first getting their attention, making...

Coupon codes can be a very effective strategy for increasing sales in your online store. Coupons tap into the psychology of bargain hunting and can help encourage a potential purchaser to make a purchase, even if they had previously abandoned their cart. Here are some of the ways that they can be used effectively in your online store. Rewarding loyal customers If you build a loyal following of repeat purchasers this will lower your costs of marketing to...

Competing against larger online stores? Keeping your promises and being clever are way to establish a strong online presence. If you have a small online store or are opening a new one, one of the challenges you will probably face is the presence of large and established competitors. How do you compete against them? There are many things you will need to do well if you want to succeed, but two of the most important will...